by Jamie Stanish | Jun 26, 2015 | Brand Strategy
If you’re feeling frazzled, stretched in too many directions, and all but worn-thin, don’t throw in the towel yet. You probably just need to refer back to your Mission to get back on the right track. Don’t have a mission? No worries. We’re about to fix that together. I can hear you maker entrepreneurs already, “A MISSION? What is this, the break room of a smoothie franchise in 2002??” I know the concept seems corporate, stuffy and unnecessary. But here’s the thing: Your company exists for a reason.
If you can’t clearly communicate that purpose to anyone you meet, you’re missing out on followers, like-minded friends, clients and – oh yeah – actual money.
by Jamie Stanish | May 14, 2015 | Brand Strategy
When I work with maker business owners on their brands, they often tell me, “I know I need a stronger message and I have a vision in mind, but I feel scattered trying to make it come to life.”
The big picture overwhelms them and they don’t know where to start. I tell them (and I’m telling you) that branding your business starts with your Core Principles.
Way down in the pit of the core of your being, you have intrinsic values and steadfast beliefs that calibrate your internal compass, pointing you in certain directions as you live life and make decisions (from the day-to-day what do I make for dinner dilemmas to the big ole life changers, i.e. – should I move to a different country?)
These beliefs, values and guides make you, YOU, and they should guide your business, too.
by Jamie Stanish | May 4, 2015 | Uncategorized
Your fingertips sport fresh exacto-blade battle wounds. The bags under your eyes have bags under them. There’s a coffee cup (or a can of RedBull) permanently pasted to your hand. Your back is sore and your vision is computer-screen-blurred. And you are THRILLED.
You see, it’s done. Your portfolio is finished, the very best of your very best projects have been tweaked and refined and printed and tweaked and reprinted. Your book is bound; your fresh-off-the-press business cards still smell like new ink. Your mockups are ready for show and you even made stickers of your logo, and buttons, and temporary tattoos, and a really cool “leave-behind” to woo creative directors into hiring you. The good vibes and positive energy radiate from the depths of your soul and you feel empowered (even though you haven’t slept in weeks). You know you’ve given it all you could and you’re READY to make your mark on the world.
by Jamie Stanish | Apr 21, 2015 | The Work
When you’re an entrepreneur, the internet can be an overwhelming and exhilarating environment to stake your claim in.
Especially in the rapidly growing online boutique realm. It seems like there’s a new super-hip boutique popping up every hour. I mean, just google “online clothing boutique” and you get 51,800,000 results (that number is probably growing as I type this). It’s relatively easy (and inexpensive) these days to set up a virtual storefront, grab some inventory and start selling online. So how does a woman with an eye for style and an entrepreneurial spirit set her boutique apart from the crowd? By getting deeply in-tune with her inner calling, defining her dream customers, listening to and understanding them and offering them products they want through a shopping experience that suits their lifestyle.
by Jamie Stanish | Apr 12, 2015 | Uncategorized
It is undeniably true that the best way to make something substantial is to work at it every single day. I spent a lot if time at the beginning if my design career being scared and careful. Scared, mostly of judgment from my peers, and very careful about putting my...
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