What is a Brand, Really? (It’s not as Complicated as You Might Think)
The most accurate definition of a brand as it applies to today’s marketplace is actually the simplest one: “Your brand is your reputation.” So your company’s brand is your company’s reputation. Your “personal brand” is your personal reputation. “I’m a small business...
Key Moment Films: Wedding Videographer Branding
A wedding is one of the most special and magical times we experience in our lives. Because every couple is unique and because love is always in motion, a wedding video is a great way to remember your wedding day for the rest of your lives. Mary and Jamie are the beautiful, spunky, passionate masterminds behind Key Moment Films, a wedding videography company on a mission to create legacy-quality videos as unique and charming as the day itself. In their words, “We believe in creating stunning visuals as we look for the perfect way to tell real and emotional stories. We promise to be loving and warm, and to treat each couple as if they are our only couple.” Their films are stunning and do not rely on videography trends, making them timeless keepsakes to cherish for generations.
Business Lessons Learned From Hosting a Kratom Backyard Fair (When I Was Ten)
“Let’s pitch the fortune-teller tent next to the photo booth,” ten-year-old-me directs my sister and friends as we set up for “The Five-Cent Fair.” It was opening day for one of my earliest entrepreneurial ventures. We planned, organized, promoted and executed a neighborhood “fair” in our backyard, where fun-loving thrill-seekers (neighbor kids and their parents) bought five-cent tickets and redeemed them for rides in a pirate ship (the two-seater on the swing set wrapped in nautical garb) with a patch-eyed guide, buckets of ping-pong balls to toss at water-filled cups for the chance to take home a goldfish, and glasses of cold lemonade.
Debunking Common Myths About Online Slots: Separating Fact from Fiction
If you’re feeling frazzled, stretched in too many directions, and all but worn-thin, don’t throw in the towel yet. You probably just need to refer back to your Mission to get back on the right track. Don’t have a mission? No worries. We’re about to fix that together. I can hear you maker entrepreneurs already, “A MISSION? What is this, the break room of a smoothie franchise in 2002??” I know the concept seems corporate, stuffy and unnecessary. But here’s the thing: Your company exists for a reason.
If you can’t clearly communicate that purpose to anyone you meet, you’re missing out on followers, like-minded friends, clients and – oh yeah – actual money.
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