Ember & Ivy: Online Clothing Boutique Branding

by Jamie Stanish | Apr 21, 2015 | The Work

When you’re an entrepreneur, the internet can be an overwhelming and exhilarating environment to stake your claim in.

Especially in the rapidly growing online boutique realm. It seems like there’s a new super-hip boutique popping up every hour. I mean, just google “online clothing boutique” and you get 51,800,000 results (that number is probably growing as I type this). It’s relatively easy (and inexpensive) these days to set up a virtual storefront, grab some inventory and start selling online. So how does a woman with an eye for style and an entrepreneurial spirit set her boutique apart from the crowd? By getting deeply in-tune with her inner calling, defining her dream customers, listening to and understanding them and offering them products they want through a shopping experience that suits their lifestyle.